Interactive Retail 2.0
Interactive Retail 2.0 was designed by Contrast Studio and installed in India, Thailand and Philippines.
Users register on a mobile friendly microsite and receive a unique QR code that can only be activated at a physical store. Once the QR code is activated by simply swiping the QR code at the store, the user name is being displayed and the experience starts. Multiple cameras record the action and the user instantly receives a video formatted for social media sharing.
Interactive retail 1.0 and 2.0 generated more than 2000 social media content in the first 3 months of 2018 across 3 installations.
We can identify and welcome users with personified messages, which was displayed on the LED screen.
In Interactive retail 2.0, we added gesture control for user to create their unique avatar and environment.